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Creating Your Own Brand - A Step by Step Guide
Creating Your Own Brand - A Step by Step Guide

Wed, 17 Jul

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Virtual Event

Creating Your Own Brand - A Step by Step Guide

Time & Location

17 Jul 2024, 19:00 – 20:30

Virtual Event

About the Event

This event promises to deliver a very unique experience.

Because this time we're combining a premiere showing of a brilliant session with Ellie Knowler, Brand Guru, which has been specially created for MCN members, followed by a vibrant Networking Natter session on the topic of brand or perhaps even something else. We'll see where the discussion takes us....... 

It's also going to be in the evening, so you'll get the chance to relax over a glass of wine or similar, and learn and network with like-minded people from across the MCN network at the same time.

A win-win situation if ever there was one! We hope you'll join us.

In this session, Ellie will be covering:

  • A quick insight into who she is, her values and her experience plus some examples of her work.
  • What we mean by 'branding'  with some examples of some great, famous brands.
  • What makes a good logo with examples of good and bad to really highlight the difference between the good, the bad, and the ugly.
  • Her client process, from discovery call, to understanding the target audience, through to competitor and market research, to delivery.
  • What a mood board is and how to create one, and why.
  • Refining and sketching.
  • The importance of Brand Guidelines and why every business should have them,
  • Things you need to consider when creating a successful brand – the ‘do’s and the ‘don’ts - including copying, misuse of design, colour palettes, file names and typography.

By the end of this session, you will have learned the steps you need to take to create your own brand and logo.

About Ellie

With 8 years of experience in design, Ellie is on a creative mission to craft stand-out visual stories which align with her client’s personality and business values, bringing their brand identity to life and enabling their business to really fly, reaching new heights, and attracting their ideal clients.

Self-taught – she started with calligraphy and wedding stationery design - she now boasts over 100 clients. Her services now include brand identity/visual design, branded icons, branded illustrations, social media template design and graphic design. She also offers Social Media Management, from strategy to full execution.

She loves creating brand identities and full logo suites for small businesses who struggle to get their vision and ideas onto paper and to attract clients that align with them and their business values.

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